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Essential

Essential cookies are required for basic website functions. This assures that the website will operate correctly.

Name	Description	Expiration	Type	Provider
ktr-cookie-consent	Saves the user's cookie consent settings.	1 year	HTTP	ktr.com
uslk_umm_91953_s	Wir nutzen auf unserer Webseite einen Live-Chat des Anbieters Userlike UG.	1 year	HTTP	Userlike UG
Pardot	The „Pardot“ web analysis service uses technologies such as „cookies“ in order to gain an understanding of certain user behaviour on websites. This will also involve the processing of information which is stored on users’ terminals. By means of the “cookies” deposited on users’ terminals, “Pardot” will process the generated information concerning the utilisation of our website by users’ terminals – assuming that a given website is accessed – together with access data for purposes of statistical analysis of website use. The access data will include, in particular, the IP address, browser information, the previously visited website and the date and time of the server request.	1 year	HTTP	Salesforce.com

Statistics

Statistical analysis is the processing and display of data concerning user actions and interactions on our website (e.g. quantity of visits to page, quantity of definite visitors, quantity of returning visitors, joining and leaving times, visit duration, bounce rate, actuation of buttons) and – where applicable, the classification of users into groups according to technical details affecting the employed software settings (e.g. browser type, operating system, language setting, screen resolution).

Name	Description	Expiration	Type	Provider
Google Analytics	The “Google Analytics” web analysis service uses technologies such as “cookies”, “tracking pixels” and “device fingerprinting” in order to gain an understanding of certain user behaviour on websites. This will also involve the processing of information which is stored on users’ terminals. Drawing upon the “tracking pixels” incorporated in websites, together with the “cookies” deposited on users’ terminals, “Google” will process the generated information concerning the utilisation of our website by users’ terminals – assuming that a given website is accessed – together with access data for purposes of statistical analysis of website use. The access data will include, in particular, the IP address, browser information, the previously visited website and the date and time of the server request. “Google Analytics” is used with the extension “anonymizeIp()”. Accordingly, IP addresses are further processed in order to make it substantially difficult to identify any individuals. According to information from “Google”, IP addresses are pre-abbreviated within European Union member states. Third-party country transfer: Consent for Google Analytics also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjects’ rights, lack of legal protection options and the possibility of disproportionate intervention with users’ data by governmental sources). The utilisation of Google Analytics presupposes third-party country transfer. If you do not wish to approve third-party country transfer, then you will need to deselect Google Analytics	1 year	HTTP	Google
Facebook Analytics	Mode of operation: Facebook’s web analysis service – “Facebook Analytics – employs technologies such as “tracking pixels” (“Facebook pixels”), “cookies” and “device fingerprinting” in order to process information from users’ termi-nals. For purposes of analysing the utilisation of our websites and Internet presences, such as on social networks including “Facebook” and “Instagram”, data processing is conducted and will cover the interactions applied by users on our website and Internet presences together with reach measurement for our advertisements. By means of “Facebook pixels” – these are small graphics which are simultaneously incorporated in our website and which are automat-ically loaded when our website is visited, and which enable tracking of user behaviour, together with “cookies” – users’ browsers will automatically set up a direct connection with Facebook’s server. By incorporating the “Facebook pixel”, “Facebook” uses the information generated by “cookies”, concerning the utilisation of our website by users’ terminals – where a given website was se-lected, for example – and conducts the processing of access data with particu-lar reference to your IP address, browser information, the previously visited website, the “Facebook ID” together with the date and time of the server re-quest, for the above-described purposes. Where users are registered with a “Facebook” service, “Facebook” is able to attribute the collected information to the users’ “Facebook accounts”. Third-party country transfer: Consent for Facebook Analytics also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjects’ rights, lack of legal protection options and the possibility of disproportionate intervention with users’ data by governmental sources). The utilisation of Facebook Analytics presupposes third-party coun-try transfer. If you do not wish to approve third-party country transfer, then you will need to deselect Facebook Analytics	1 day	HTTP	Facebook
Google Optimize	Not activated (German Version only)	1 year	HTTP	Google

Marketing

Marketing is the evaluation of visitor actions by analyzing user behavior to identify specific user actions and measure the effectiveness of online advertising. It measures the number of visitors who have come to our website, for example, by clicking on advertisements. In addition, the rate of users who carry out a certain action (e.g. registration for the newsletter) can be measured. By means of a tracking script, it is possible to assign an unknown user to the company behind it.

Name	Description	Expiration	Type	Provider
Google Ads	The “Google Ads” marketing tool employs technologies such as “cookies”, “tracking pixels” and “device fingerprinting” in order to display advertisements relevant to users, and in order to improve reporting on the performance achieved by campaigns. Using “Google Ads”, advertisements relevant to established interests can be faded in with search results. This will also involve the processing of information which is stored on users’ terminals. The “Google Ads” online advertising tool is utilised, with the “dynamic remarketing” function. This is a procedure by means of which users can be re-targeted. The “dynamic remarketing” function can be used in order to recognise website users from other websites within the “Google” advertising network (in “Google” search or on “YouTube”, “Google Ads” or on other websites) and in order to present them with advertisements tailored to their interests. Such advertisements may also relate to products and services which users have already seen on our website. To that end, there is analysis of users’ interactions with our website, in order to determine, for example, which offers are interesting for users, and in order to make it possible to present targeted advertising to users on other webpages, i.e. after they have completed their visit to our own website. Where users visit our website, a “cookie” will be stored by “Google Ads” on users’ terminals. Using “cookies” and “tracking pixels”, “Google” processes the information generated by users’ terminals, indicating how our website has been used and indicating interactions with our own website together with the access data with particular reference to the IP address, browser details, the website previously visited together with the date and time of the server request, for purposes of fading in and analysing personalised advertisements. “Google Ads” is also used – by way of the “conversion” function – using advertising media (formerly: “Google AdWords”) on external websites in order to draw attention to our attractive offers. By consulting the details gathered from advertising campaigns, we can draw conclusions as to how successful individual advertising measures have been. These advertising measures are supplied by “Google” by way of “ad servers”. For that purpose, we employ “ad server cookies” by means of which it is possible to gauge certain parameters affecting reach measurement – for example: the fading-in of advertisements, the user’s viewing period or clicks applied. This will also involve the processing of information which is stored on users’ terminals. Where users visit our website by way of having selected a “Google” advertisement, a “cookie” will be stored by “Google Ads” on users’ terminals. By means of “cookies” and “tracking pixels”, “Google” processes the information generated from the user’s terminal, referring to interactions with our own advertising media (calling up a given Internet page or clicking on a promotion/advertisement) and users’ access data – with particular reference to the IP address, browser details, the previously visited website and the date and time of the server request – in order to analyse and to display our advertisements’ reach measurement. Corresponding to the marketing tool employed, the user’s browser will automatically set up a direct connection with Google’s server. Where users are registered with a “Google” service, “Google” is able to attribute the visit to the corresponding user account. Third-party country transfer: Consent for Google Ads also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjects’ rights, lack of legal protection options and the possibility of disproportionate intervention with users’ data by governmental sources). The utilisation of Google Ads presupposes third-party country transfer. If you do not wish to approve third-party country transfer, then you will need to deselect Google Ads.	1 year	html
SalesViewer	This function incorporates a tracking script from the provider SalesViewer, which enables the attribution of an unknown user to his/her underlying com-pany. SalesViewer® employs a JavaScript-based code which fulfils the function of highlighting company-related details and the corresponding utilisation. The data which is gathered by means of this technology is encrypted using a non-reversible one-way function ( “hashing”). The data is directly pseudonymised and is not used in order to achieve personal identification of the users of this website. However, there is identification of the user’s underlying company – to which it is subsequently possible to attribute the corresponding field and the details of the user’s specific actions on the website.	2 years	html
LinkedIn Ads (Retargeting)	On our website, we use the “LinkedIn Ads” retargeting function belonging to LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; hereinafter referred to as: LinkedIn). In this connection, LinkedIn will have particular recourse to the information generated by cookies, tracking pixels and fingerprinting methods and concerning how our website is used by your terminal, in order to draw conclusions about a given instance of user behaviour on our website. In this context, furthermore, there is also processing of the information which is stored on users’ terminals, particularly including: IP addresses, browser information, log-on data, information concerning the employed operating system and further details about your terminal. By this means, it is possible for users of our website and users of LinkedIn who belong to a defined target group to be specifically addressed – when they visit the LinkedIn social network – with advertisements relevant to their interests (“LinkedIn ads”). Using LinkedIn’s employed tracking technologies, your browser will automatically set up a direct connection with LinkedIn’s servers. If you are signed up for a LinkedIn service, LinkedIn is able to attribute the logged information to your user account. Even if you do not have a user account with LinkedIn, and even if you are not logged onto it, it is possible for LinkedIn specifically to gain knowledge of your IP address and further identification characteristics, and to process the same. In this connection, we do not carry out any personally-related identification of the respective users. We use the “LinkedIn ads” conversion function for that purpose. To the extent that you reach our website by way of a LinkedIn advertisement, LinkedIn will deposit a cookie on your terminal or in your browser in order to gauge the reach of our advertisements, in order to enable the attribution of a given advertising medium’s success and in order to achieve continuous improvement of our advertisements. Using cookies, LinkedIn will process the information generated by your terminal, concerning interactions with our advertising media (e.g. the calling-up of a given Internet page or a click on an advertising medium) such as: your IP address, device and browser details, referrer URL and time stamps for purposes of gauging our advertisements’ reach and performance, in which process LinkedIn will apply an abbreviation of the IP addresses. By means of using LinkedIn’s conversion tracking functions, we are able, in particular, to determine the extent to which the advertisements which we have inserted may have given rise to related actions on our website. To that end, your browser automatically sets up a direct connection with LinkedIn’s server. If you are logged in to a LinkedIn service, LinkedIn is able to attribute the logged information – particularly the details of your visit to our website – to your user account. Even if you do not have a user account with LinkedIn, and even if you are not logged onto it, it is possible for LinkedIn specifically to gain knowledge of your IP address and further identification characteristics, and to process the same. In the process of analysis, LinkedIn does not share any personal data with ourselves, but only sends us statistical analyses of the success of our advertising media. As the result, we learn – in the form of statistics – of the extent to which our advertisements as faded in on LinkedIn have been successful and have led to related actions on our website. In this context, furthermore, we receive statistical analyses as to which categories of persons (e.g. those belonging to a given profession, company or field) have carried out actions. On that basis, we can specify our target categories and improve the alignment of our advertising media. Third-party country transfer: Consent for LinkedIn also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjects’ rights, lack of legal protection options and the possibility of disproportionate intervention with users’ data by governmental sources). The utilisation of LinkedIn Ads presupposes third-party country transfer. If you do not wish to approve third-party country transfer, then you will need to deselect LinkedIn Ads.	1 year	html	LinkedIn

External

External content: The purpose of certain functions is to display – and to reproduce – content or offers (e.g. videos, cards) which are published on other websites (YouTube, Google Maps) on our website as well.

Name	Description	Expiration	Type	Provider
Youtube	By means of the plug-ins (connected on our website) on the streaming platform of “YouTube.de” or “YouTube.com”, videos can be played directly on our web-site. Where the streaming function is employed, there is also processing of in-formation which is stored on users’ terminals. Our purpose in processing of the corresponding data is to include the function of incorporating visual con-tent (“videos”) which we have posted on “YouTube.de” or on “YouTube.com” on this website. The videos are incorporated in “extended data protection mode”, i.e. no user data is transmitted to “YouTube” if no videos are played. During the playing of videos on our website, “YouTube” will be informed that the corresponding subsidiary page of our website was selected. Furthermore, the access data – especially the IP address, browser information, the previous-ly visited website and the date and time of the server request – will be for-warded to “Google”. This takes place irrespective of whether “YouTube” has provided a user account by means of which the user is logged on, and irrespec-tive of whether there is no user account at all. When users are logged on to “Google”, the user details are directly attributed to the corresponding YouTube account. “YouTube” stores the data as utilisation profiles and will process this data – for purposes of statistical analysis and advertising – irrespective of whether there is a “Google” user account in place. Third-party country transfer: Consent for YouTube also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjects’ rights, lack of legal protection options and the possibility of disproportionate intervention with users’ data by governmental sources). The utilisation of YouTube presupposes third-party country transfer. If you do not wish to approve third-party country transfer, then you will need to deselect YouTube.	1 year	html	Google

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