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On our website, cookies and other functions are used, and these carry out the processing of our users' terminals information and personal data.
Some of them are urgently needed, whilst others fulfil the function of incorporating external elements, statistical analysis, company attribution or reach measurement.
And, in the process, some data is also forwarded to third-party centres, where the data is processed.
You can find the details concerning individual functions, concerning the recipients of data, concerning processing in the USA and concerning the storage period, under Further information.
This consent is elective; it is not a pre-requisite for using our website and it can be revoked at any time with future effect under Data protection settings. Consent remains valid until revoked.
Below, you can apply a single click to accept all functions, to save the selection you have made, and then close; or otherwise accept only essential cookies.
Essential cookies are required for basic website functions. This assures that the website will operate correctly.
| Name | Description | Expiration | Type | Provider |
|---|---|---|---|---|
| ktr-cookie-consent | Saves the user's cookie consent settings. | 1 year | HTTP | ktr.com |
| uslk_umm_91953_s | Wir nutzen auf unserer Webseite einen Live-Chat des Anbieters Userlike UG. | 1 year | HTTP | Userlike UG |
| Pardot | The âPardotâ web analysis service uses technologies such as âcookiesâ in order to gain an understanding of certain user behaviour on websites. This will also involve the processing of information which is stored on usersâ terminals. By means of the âcookiesâ deposited on usersâ terminals, âPardotâ will process the generated information concerning the utilisation of our website by usersâ terminals â assuming that a given website is accessed â together with access data for purposes of statistical analysis of website use. The access data will include, in particular, the IP address, browser information, the previously visited website and the date and time of the server request. | 1 year | HTTP | Salesforce.com |
Statistical analysis is the processing and display of data concerning user actions and interactions on our website (e.g. quantity of visits to page, quantity of definite visitors, quantity of returning visitors, joining and leaving times, visit duration, bounce rate, actuation of buttons) and â where applicable, the classification of users into groups according to technical details affecting the employed software settings (e.g. browser type, operating system, language setting, screen resolution).
| Name | Description | Expiration | Type | Provider |
|---|---|---|---|---|
| Google Analytics | The âGoogle Analyticsâ web analysis service uses technologies such as âcookiesâ, âtracking pixelsâ and âdevice fingerprintingâ in order to gain an understanding of certain user behaviour on websites. This will also involve the processing of information which is stored on usersâ terminals. Drawing upon the âtracking pixelsâ incorporated in websites, together with the âcookiesâ deposited on usersâ terminals, âGoogleâ will process the generated information concerning the utilisation of our website by usersâ terminals â assuming that a given website is accessed â together with access data for purposes of statistical analysis of website use. The access data will include, in particular, the IP address, browser information, the previously visited website and the date and time of the server request. âGoogle Analyticsâ is used with the extension âanonymizeIp()â. Accordingly, IP addresses are further processed in order to make it substantially difficult to identify any individuals. According to information from âGoogleâ, IP addresses are pre-abbreviated within European Union member states.
Third-party country transfer: Consent for Google Analytics also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjectsâ rights, lack of legal protection options and the possibility of disproportionate intervention with usersâ data by governmental sources). The utilisation of Google Analytics presupposes third-party country transfer. If you do not wish to approve third-party country transfer, then you will need to deselect Google Analytics | 1 year | HTTP | |
| Facebook Analytics | Mode of operation: Facebookâs web analysis service â âFacebook Analytics â employs technologies such as âtracking pixelsâ (âFacebook pixelsâ), âcookiesâ and âdevice fingerprintingâ in order to process information from usersâ termi-nals. For purposes of analysing the utilisation of our websites and Internet presences, such as on social networks including âFacebookâ and âInstagramâ, data processing is conducted and will cover the interactions applied by users on our website and Internet presences together with reach measurement for our advertisements. By means of âFacebook pixelsâ â these are small graphics which are simultaneously incorporated in our website and which are automat-ically loaded when our website is visited, and which enable tracking of user behaviour, together with âcookiesâ â usersâ browsers will automatically set up a direct connection with Facebookâs server. By incorporating the âFacebook pixelâ, âFacebookâ uses the information generated by âcookiesâ, concerning the utilisation of our website by usersâ terminals â where a given website was se-lected, for example â and conducts the processing of access data with particu-lar reference to your IP address, browser information, the previously visited website, the âFacebook IDâ together with the date and time of the server re-quest, for the above-described purposes. Where users are registered with a âFacebookâ service, âFacebookâ is able to attribute the collected information to the usersâ âFacebook accountsâ.
Third-party country transfer: Consent for Facebook Analytics also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjectsâ rights, lack of legal protection options and the possibility of disproportionate intervention with usersâ data by governmental sources). The utilisation of Facebook Analytics presupposes third-party coun-try transfer. If you do not wish to approve third-party country transfer, then you will need to deselect Facebook Analytics | 1 day | HTTP | |
| Google Optimize | Not activated (German Version only) | 1 year | HTTP |
Marketing is the evaluation of visitor actions by analyzing user behavior to identify specific user actions and measure the effectiveness of online advertising. It measures the number of visitors who have come to our website, for example, by clicking on advertisements. In addition, the rate of users who carry out a certain action (e.g. registration for the newsletter) can be measured. By means of a tracking script, it is possible to assign an unknown user to the company behind it.
| Name | Description | Expiration | Type | Provider |
|---|---|---|---|---|
| Google Ads | The âGoogle Adsâ marketing tool employs technologies such as âcookiesâ, âtracking pixelsâ and âdevice fingerprintingâ in order to display advertisements relevant to users, and in order to improve reporting on the performance achieved by campaigns. Using âGoogle Adsâ, advertisements relevant to established interests can be faded in with search results. This will also involve the processing of information which is stored on usersâ terminals. The âGoogle Adsâ online advertising tool is utilised, with the âdynamic remarketingâ function. This is a procedure by means of which users can be re-targeted. The âdynamic remarketingâ function can be used in order to recognise website users from other websites within the âGoogleâ advertising network (in âGoogleâ search or on âYouTubeâ, âGoogle Adsâ or on other websites) and in order to present them with advertisements tailored to their interests. Such advertisements may also relate to products and services which users have already seen on our website. To that end, there is analysis of usersâ interactions with our website, in order to determine, for example, which offers are interesting for users, and in order to make it possible to present targeted advertising to users on other webpages, i.e. after they have completed their visit to our own website. Where users visit our website, a âcookieâ will be stored by âGoogle Adsâ on usersâ terminals. Using âcookiesâ and âtracking pixelsâ, âGoogleâ processes the information generated by usersâ terminals, indicating how our website has been used and indicating interactions with our own website together with the access data with particular reference to the IP address, browser details, the website previously visited together with the date and time of the server request, for purposes of fading in and analysing personalised advertisements.
âGoogle Adsâ is also used â by way of the âconversionâ function â using advertising media (formerly: âGoogle AdWordsâ) on external websites in order to draw attention to our attractive offers. By consulting the details gathered from advertising campaigns, we can draw conclusions as to how successful individual advertising measures have been. These advertising measures are supplied by âGoogleâ by way of âad serversâ. For that purpose, we employ âad server cookiesâ by means of which it is possible to gauge certain parameters affecting reach measurement â for example: the fading-in of advertisements, the userâs viewing period or clicks applied. This will also involve the processing of information which is stored on usersâ terminals. Where users visit our website by way of having selected a âGoogleâ advertisement, a âcookieâ will be stored by âGoogle Adsâ on usersâ terminals. By means of âcookiesâ and âtracking pixelsâ, âGoogleâ processes the information generated from the userâs terminal, referring to interactions with our own advertising media (calling up a given Internet page or clicking on a promotion/advertisement) and usersâ access data â with particular reference to the IP address, browser details, the previously visited website and the date and time of the server request â in order to analyse and to display our advertisementsâ reach measurement. Corresponding to the marketing tool employed, the userâs browser will automatically set up a direct connection with Googleâs server. Where users are registered with a âGoogleâ service, âGoogleâ is able to attribute the visit to the corresponding user account. Third-party country transfer: Consent for Google Ads also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjectsâ rights, lack of legal protection options and the possibility of disproportionate intervention with usersâ data by governmental sources). The utilisation of Google Ads presupposes third-party country transfer. If you do not wish to approve third-party country transfer, then you will need to deselect Google Ads. | 1 year | html | |
| SalesViewer | This function incorporates a tracking script from the provider SalesViewer, which enables the attribution of an unknown user to his/her underlying com-pany. SalesViewerÂŽ employs a JavaScript-based code which fulfils the function of highlighting company-related details and the corresponding utilisation. The data which is gathered by means of this technology is encrypted using a non-reversible one-way function ( âhashingâ). The data is directly pseudonymised and is not used in order to achieve personal identification of the users of this website. However, there is identification of the userâs underlying company â to which it is subsequently possible to attribute the corresponding field and the details of the userâs specific actions on the website. | 2 years | html | |
| LinkedIn Ads (Retargeting) | On our website, we use the âLinkedIn Adsâ retargeting function belonging to LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; hereinafter referred to as: LinkedIn). In this connection, LinkedIn will have particular recourse to the information generated by cookies, tracking pixels and fingerprinting methods and concerning how our website is used by your terminal, in order to draw conclusions about a given instance of user behaviour on our website. In this context, furthermore, there is also processing of the information which is stored on usersâ terminals, particularly including: IP addresses, browser information, log-on data, information concerning the employed operating system and further details about your terminal. By this means, it is possible for users of our website and users of LinkedIn who belong to a defined target group to be specifically addressed â when they visit the LinkedIn social network â with advertisements relevant to their interests (âLinkedIn adsâ). Using LinkedInâs employed tracking technologies, your browser will automatically set up a direct connection with LinkedInâs servers. If you are signed up for a LinkedIn service, LinkedIn is able to attribute the logged information to your user account. Even if you do not have a user account with LinkedIn, and even if you are not logged onto it, it is possible for LinkedIn specifically to gain knowledge of your IP address and further identification characteristics, and to process the same. In this connection, we do not carry out any personally-related identification of the respective users.
We use the âLinkedIn adsâ conversion function for that purpose. To the extent that you reach our website by way of a LinkedIn advertisement, LinkedIn will deposit a cookie on your terminal or in your browser in order to gauge the reach of our advertisements, in order to enable the attribution of a given advertising mediumâs success and in order to achieve continuous improvement of our advertisements. Using cookies, LinkedIn will process the information generated by your terminal, concerning interactions with our advertising media (e.g. the calling-up of a given Internet page or a click on an advertising medium) such as: your IP address, device and browser details, referrer URL and time stamps for purposes of gauging our advertisementsâ reach and performance, in which process LinkedIn will apply an abbreviation of the IP addresses. By means of using LinkedInâs conversion tracking functions, we are able, in particular, to determine the extent to which the advertisements which we have inserted may have given rise to related actions on our website. To that end, your browser automatically sets up a direct connection with LinkedInâs server. If you are logged in to a LinkedIn service, LinkedIn is able to attribute the logged information â particularly the details of your visit to our website â to your user account. Even if you do not have a user account with LinkedIn, and even if you are not logged onto it, it is possible for LinkedIn specifically to gain knowledge of your IP address and further identification characteristics, and to process the same. In the process of analysis, LinkedIn does not share any personal data with ourselves, but only sends us statistical analyses of the success of our advertising media. As the result, we learn â in the form of statistics â of the extent to which our advertisements as faded in on LinkedIn have been successful and have led to related actions on our website. In this context, furthermore, we receive statistical analyses as to which categories of persons (e.g. those belonging to a given profession, company or field) have carried out actions. On that basis, we can specify our target categories and improve the alignment of our advertising media. Third-party country transfer: Consent for LinkedIn also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjectsâ rights, lack of legal protection options and the possibility of disproportionate intervention with usersâ data by governmental sources). The utilisation of LinkedIn Ads presupposes third-party country transfer. If you do not wish to approve third-party country transfer, then you will need to deselect LinkedIn Ads. | 1 year | html |
External content: The purpose of certain functions is to display â and to reproduce â content or offers (e.g. videos, cards) which are published on other websites (YouTube, Google Maps) on our website as well.
| Name | Description | Expiration | Type | Provider |
|---|---|---|---|---|
| Youtube | By means of the plug-ins (connected on our website) on the streaming platform of âYouTube.deâ or âYouTube.comâ, videos can be played directly on our web-site. Where the streaming function is employed, there is also processing of in-formation which is stored on usersâ terminals. Our purpose in processing of the corresponding data is to include the function of incorporating visual con-tent (âvideosâ) which we have posted on âYouTube.deâ or on âYouTube.comâ on this website. The videos are incorporated in âextended data protection modeâ, i.e. no user data is transmitted to âYouTubeâ if no videos are played. During the playing of videos on our website, âYouTubeâ will be informed that the corresponding subsidiary page of our website was selected. Furthermore, the access data â especially the IP address, browser information, the previous-ly visited website and the date and time of the server request â will be for-warded to âGoogleâ. This takes place irrespective of whether âYouTubeâ has provided a user account by means of which the user is logged on, and irrespec-tive of whether there is no user account at all. When users are logged on to âGoogleâ, the user details are directly attributed to the corresponding YouTube account. âYouTubeâ stores the data as utilisation profiles and will process this data â for purposes of statistical analysis and advertising â irrespective of whether there is a âGoogleâ user account in place.
Third-party country transfer: Consent for YouTube also includes consent for the possibility of the data being transferred to the USA without a reasonable level of data protection and without adequate guarantees (lack of enforceability of data subjectsâ rights, lack of legal protection options and the possibility of disproportionate intervention with usersâ data by governmental sources). The utilisation of YouTube presupposes third-party country transfer. If you do not wish to approve third-party country transfer, then you will need to deselect YouTube. | 1 year | html |
